product you give to a potential customer is...
Business cards have become so commonplace that we don't think about them much. And therein lies "OPPORTUNITY LOST."
If you're interested in having your business cards go to work for you, I challenge you to think of them as your 30-second marketing brochure. Don't just slap your name, address, and telephone number on a standard size card and think your job is complete.
Look at your present card right now. Go ahead pull it out. If you can zip through it, glance at the name, title, company, and anything else that's on the card in less than 5 seconds, THROW IT AWAY. You're wasting a perfect opportunity -- maybe the ONLY opportunity -- to promote Y O U.
The business card has two sides ... use them both. Put your message on it. Show your product(s). Put a picture of your website. Raise a problem that only you have the solution to. Heck, put your picture on it so they don't forget you. What better way to make your business card distinctive and unique? After all, there's only one you.
More than just business cards
The business card format can also be used in
a variety of great ways, here are some of the most popular ones:
- Advertise your Web Site (Webcards)
- Promote your business
- Mailbox inserts for advertising
- Announce a special event (birth, wedding
- Announce a party
- Teaser cards
- Mini Calendars
...and anything else for which full color,
high impact cards would be ideal, there are endless possibilities.
You never get a second chance to make a good first